The Innovid Blog

Davis Elen Advertising Is First Agency to Leverage Harmony Reach & Frequency, Delivers 28% More Incremental Reach to Clients

Davis Elen Advertising is the first agency to leverage Innovid's Harmony Reach & Frequency and delivers a 28% increase in incremental reach for its clients.

10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising

These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.

Media Mavens: The Innovid Interview with Chris Karl

Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers.

CES 2025: Technology & Data Driving TV Advertising's Future

At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.

The Winning Combination of Advanced Creative and Live-Streamed Sports

An overlooked advantage of CTV advertising on live-streamed sports is the ability to leverage advanced creative, such as DCO and interactive ads, for personalization, engagement, and commerce.

Notable DCO ads from 2024

These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization technology to create personalized advertising.