As an advertiser, you want to deliver relevant content to your target audiences, connect meaningfully with them, and understand your marketing’s impact. Identity resolution is key to accomplishing these goals — but in the approaching cookieless world, you know that solving for identity is becoming increasingly difficult.
Innovid has been helping marketers prepare for the demise of cookies for years. Identity Unlocked outlines our vision for the future of identity — and how we’re implementing this vision today. The guide shows how Innovid Key — our constantly evolving identity infrastructure – helps advertisers continue to engage their intended audiences with relevant messaging online and via CTV.
Download Innovid’s Identity Unlocked to learn:
- Which alternative ways of identity resolution will step to the forefront with the demise of cookies.
- Why there will be no single identity solution and interoperability will be essential.
- Why Innovid Key’s approach to identity resolution relies on a combination of authenticated IDs, first-party data, device IDs, and probabilistic data.
- Why Innovid values authentication as opposed to estimation when it comes to identity data.
- Why a buy-side ad server is uniquely positioned as the only entity in the advertising ecosystem that sees every impression on every publisher, on every platform, on every device, and in every household.
