Solutions > Creative Management > Creative Ad Authoring Tools
Dynamic creative optimization built
to streamline the way you work
Put the focus back on creativity by leveraging our seamless integrations, self-service CTV Composer, and out-of-the-box DCO solutions.
Integrations That Amplify Design
Create ads with ease using the tools you already know, and discover new ones you’ll love.
Create CTV Ads with Confidence
Access the industry’s only tool for creating, demoing and launching CTV dynamic ad experiences.
Take the Pain Out of Personalization
Use out-of-the-box dynamic creative optimization (DCO) strategies and design frameworks to get your message in market faster.
Don’t Reinvent the Wheel—Make Personalized Advertising Better with Innovid's Composer Suite
You don’t have to abandon Adobe After Effects, Adobe Photoshop or Google Web Designer. Our integrations not only effortlessly plug into these programs, but also allows you to incorporate data into your design so you can generate dynamic elements instantly.
- Use the Tools You Love: The choice is yours to work the way you want
- Where Data Meets Design: Uploads and versioning are a breeze because you can map data as you design: ensuring you’re always on top of which elements are dynamic
- Effortless Uploads: Simply export your design from your program of choice and upload the zip file to the Innovid platform
Adobe After Effects
Composer
Scale variations to produce more engaging videos quickly
Adobe Photoshop
Composer
Kickstart design with dynamic elements in mind from the very beginning
Google Web Designer
Composer
Bring design and HTML together again to build better interactive experiences
Innovid’s Open
Creative API
Code the way you want with access to a library of javascript functions
CTV Dynamic Ads Shouldn’t Be So Complicated
Building beautiful ad experiences for the fastest-growing channel is as easy as upload, compose, publish, repeat. No more worrying about video players or the lack of tag type standardization. With Innovid’s CTV Composer you can build interactive and personalized advertising experiences for more than 25 devices up to ten times faster.
- User-Friendly and Interactive: Build interactive experiences for top performing formats with intuitive drag and drop technology
- Support for Creatives from Creatives: Help with campaigns, concepting, storyboards, wireframes, versioning, data feeds and more are just a click or call away
Preview Ads in TV Monster
See your ad experience through the eyes of the consumer by casting your creative from CTV Composer to Innovid’s Roku app TV Monster. Make adjustments on the fly and cast again to see edits in real-time.
DCO Plug & Play Strategies
Personalized advertising can be exhausting, but we’ve done the hard work for you. Use our tested and proven strategies to make dynamic creative a piece of cake—even if you have no idea where to start.
- Objective is Everything: No campaign is complete without a clear goal. Choose from priority business objectives to determine the best frameworks to help you reach and exceed them.
- Strategies that Scale: DCO is designed for change – these frameworks make it easy to optimize your creative, data points, and overall strategy based on your brand’s unique real-time, real-world results.
- Faster Implementation: Use frameworks that cut the creative process substantially, allowing you to focus on optimizing revenue, remaining competitive and eclipsing KPIs.
What Else Can We Help You With?
Want to Learn How We Can Make Your Advertising Easier?