Stacey Reney

What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.

New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Innovid analyzed +330 billion video impressions served on our platform in 2022 to provide a snapshot of global video and creative insights.