Innovations to leverage CTV’s full potential
10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising
These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.
Media Mavens: The Innovid Interview with Chris Karl
Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers.
CES 2025: Technology & Data Driving TV Advertising's Future
At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.
The Winning Combination of Advanced Creative and Live-Streamed Sports
An overlooked advantage of CTV advertising on live-streamed sports is the ability to leverage advanced creative, such as DCO and interactive ads, for personalization, engagement, and commerce.
Our most popular blog posts of 2024 explore ad serving, Harmony, CTV, QR codes, and more
Innovid's top 10 blog posts of 2024 covered ad servers, our Harmony initiative, QR codes in TV advertising, and the impact of streaming on Super Bowl ads.
Media Mavens: The Innovid Interview with Colleen Durkin
Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.
Media Mavens: The Innovid Interview with Sigrid Garavito
Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend.
