Innovations to leverage CTV’s full potential
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
Google and Cookies: The Saga Continues, But Not In The Way You Expected
Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups
With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact.
Why the Media Rating Council is Poised to Become Even More Crucial
New Innovid research shows 86.8% of advertisers place a high value on MRC accreditation.
