The Right Time for Shoppable TV
Shoppable CTV ads offer advertisers a powerful way to capitalize on key holiday trends:
- US holiday retail eCommerce sales are expected to break records, reaching $271.58 billion according to eMarketer
- eCommerce will account for 19.8% of total holiday retail sales
Given the fierce competition and consumer-level spending, now is the perfect time to capitalize on Innovid's shoppable CTV experiences to shorten the purchase funnel.
With Shoppable CTV,
Advertisers Can See...
- Enhanced Engagement and Conversion Rates: Shoppable CTV ads drive up to a 309% increase in engagement and an additional 34 seconds of viewer attention compared to standard pre-roll videos. This heightened engagement increases conversion rates by capturing and maintaining consumer interest.
- Seamless Integration with eCommerce: Enable direct interaction, product browsing, and purchases without leaving the viewing experience, simplifying the path to purchase and increasing conversion rates.
- Increased Reach During Peak Shopping Periods: Shoppable CTV ads enable brands to effectively reach and engage consumers during key shopping moments, capturing a significant share of the growing digital market.
Innovid is offering three turnkey formats that can inspire in-the-moment holiday purchases:
Drive in-the-moment action with the inclusion of a fullscreen QR end card that plays after your brand’s 15-second spot. Viewers are exposed to additional branding while the large QR code is center-focused, along with a countdown timer.
*VCR and QR code scans reporting available
Drive maximum brand awareness by utilizing a simple image surrounding your brand’s 30-second spot. Innovid’s Branded Canvas showcases a persistent QR code with a strong call-to-action to shop the product.
*VCR and QR code scans reporting available
Convince customers who are in active consideration through an explorable gallery. This format highlights up to 4 features through banner images that automatically scroll on the side of a 30-second spot.
*VCR reporting available
Ready to Supercharge Your Sales?
Now is the perfect time to capitalize on Innovid's shoppable CTV experiences to shorten the purchase funnel. With the holiday season fast approaching, make your brand stand out and drive more conversions with interactive, shoppable ads that bring your products directly to consumers. Ready to get started? Request a demo today and transform your holiday advertising with shoppable CTV!
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