Climate and sustainability
Partnership with Ad Net Zero
As part of our commitment to improve the video ad ecosystem, Innovid is a member of Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. With our membership, we will implement the Ad Net Zero 5-Point Action Plan to manage, reduce, and eliminate emissions. The advertising ecosystem produces a remarkable amount of carbon emissions. Digital display advertising and streaming consume electricity equal to 1.4 million U.S. households annually, according to Scope3 data. Learn more about our partnership with Ad Net Zero here.
Innovid’s Harmony Initiative
In 2024, Innovid launched our Harmony initiative, which tackles the biggest challenges of the CTV advertising ecosystem. One of the largest issues with the CTV ecosystem is its level of carbon emissions. Our Harmony Direct product, in particular, limits the number of unnecessary “hops” between tech intermediaries per ad CTV impression, helping reduce carbon emissions and promoting sustainability in the CTV advertising ecosystem.
Learn more about Innovid’s social responsibility
Innovid's social responsibility
Delivering long-term sustainable value to all of our stakeholders
People, culture and equity
Actively implementing policies and creating a culture to support positive social impacts both within the company and beyond
Business ethics and governance
Consistently supporting strong corporate governance as a core principle in all aspects of the business