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News
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Report uncovers challenges and opportunities within the converged TV landscape
Reports
The Great Unification of Converged TV
Innovid set out to discover more about the priorities, challenges, and future outlook for unifying converged TV. We surveyed more than 250 brand advertisers and agencies–here’s what we found.
News
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
What happens when personalized ads get too personal? Consumers get spooked — and Tweet about it. Learn how to maximize reach and minimize scare here.
News
New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG
Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
News
NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up from 44%
Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
Add the CPG on CTV Guide to Your Cart
Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform.
Reports
Add to Cart: The CPG Guide to CTV
Discover Innovid’s research into how CPG marketers are leveraging the CTV channel. You’ll find effective strategies, benchmarks, and more.
Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat
Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Reimagine TV Advertising? We Did That—and There’s a Highlight Reel
Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Videos
The Future of Creativity
Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired!
Videos
Creativity IRL
What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.
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