Explore all CTV Advertising
Videos
A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game
From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.
News
Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes
With Upwave's expertise in brand advertising analysis, combined with Innovid's state-of-the-art advertising platform, ad creative will be adjusted in real-time.
News
Infillion, Innovid Partner To Scale Reach And Streamline Workflow For Interactive CTV Ads
CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
Case Studies
CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control
Read how through a more hands-on-keyboard approach, CMI Media Group and their partner agency, Compas, were able to get into market quickly and confidently across advertisers.
News
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Reports
Shifting Gears: Global CTV & Creative Insights
An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
Reports
Global CTV & Creative Insights
A look into how global advertisers are adapting media & creative strategies today
Press Releases
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Videos
Connected TV World Summit | The Opportunities in an Expanded Ad-Supported Streaming Universe
What impact will SVOD advertising tiers have on ‘Opportunity to See’ and total reach; Does FAST provide valuable contextual targeting opportunities, or it just ‘more audience’?
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