CTV Advertising Archives

CTV and Retail Media: How They Are Working Together to Drive Results for Brands

Learn from the #1 ranked non-celebrity panel at Advertising Week New York 2023! In this live recording, you’ll discover how advertisers are driving scale, engagement, and action for brands with CTV.

100% Digital TV Is Coming. Are You Ready?

As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.

10 Trends That Will Transform TV Advertising in 2024

The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.

Videos

The Great CTV Data Disconnect: Innovid’s Dave Helmreich

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.

Top 8 Quotes from Advertising Week Showcasing the Power of CTV

The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.

What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.

THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x

To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.

Case Studies

Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.