Explore all CTV Advertising
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
Media Mavens: The Innovid Interview with Andres Fabian
In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.
Personalization and CTV: Advertisers Close in on the Holy Grail
As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, Innovid's Dan Mouradian and Blair Robertson make the case that personalized ads will transform TV advertising.
Innovid Launches "The CTV Advertising Insights Report 2024"
Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends for brands, agencies, and publishers.
News
Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers
Report Highlights Continued Growth in CTV, Interactive, & Dynamic Ad Engagement
as TV’s 100% Digital Future Approaches
Reports
The CTV Advertising Insights Report 2024
Innovid’s annual, data-driven look into how global advertisers reach and engage audiences and measure and drive outcomes across the CTV and digital video landscape
How Interactive Super Bowl Ads Are Changing the Game
Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
Press Releases
Innovid Reports Q4 and Fiscal Year 2023 Financial Results
Company exceeds both revenue and Adjusted EBITDA guidance for Q4 and full year 2023
Media Mavens: The Innovid Interview with Alissa Coronna
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
How Streaming Is Changing Super Bowl Advertising — for the Better
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.
News
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale
CTV Composer One of Many Solutions Innovid Offers to Empower Advertisers to Connect & Engage with Audiences as TV Moves to 100% Digital
New Streaming Service Shows Live Sports Are Running to CTV
The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.
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