Explore all CTV Advertising
Media Mavens: The Innovid Interview with Alissa Coronna
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
How Streaming Is Changing Super Bowl Advertising — for the Better
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.
News
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale
CTV Composer One of Many Solutions Innovid Offers to Empower Advertisers to Connect & Engage with Audiences as TV Moves to 100% Digital
New Streaming Service Shows Live Sports Are Running to CTV
The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.
Videos
CTV and Retail Media: How They Are Working Together to Drive Results for Brands
Learn from the #1 ranked non-celebrity panel at Advertising Week New York 2023! In this live recording, you’ll discover how advertisers are driving scale, engagement, and action for brands with CTV.
100% Digital TV Is Coming. Are You Ready?
As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
TV Speak: Innovid’s Modern Glossary for Converged TV Advertising
As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.
10 Trends That Will Transform TV Advertising in 2024
The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.
Videos
The Great CTV Data Disconnect: Innovid’s Dave Helmreich
Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.
Top 8 Quotes from Advertising Week Showcasing the Power of CTV
The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.
What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?
With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.
THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x
To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.
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