Explore all CTV Advertising
News
Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising
Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies
Videos
Innovid Harmony Direct: A More Efficient CTV Supply Path
Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path.
Blogs
10 Eye-Opening Stats Illuminating the Rise of CTV (Infographic)
In this new infographic, you can explore the latest statistics that shed light on the increasing popularity of CTV and its impact on the digital advertising landscape.
Videos
AdAge TV & Streaming Summit: Building Sustainable Supply Paths for Buyers and Sellers
Innovid CCO, Dave Helmreich speaks on how streamlining the supply path to its purest form allows brands to find the most cost-effective means to reach their target audiences.
Video Recap: Connected Vision 2024
In this blog post, you'll find a short video that recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.
Videos
Video Recap: Connected Vision 2024
At the New York Stock Exchange, Innovid recently held Connected Vision 2024, an event that brought together industry leaders to discuss the challenges of the CTV advertising ecosystem.
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
News
Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV Awards
Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
Bringing Harmony to the CTV Marketplace. Together.
Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.
News
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One
Harmony Direct – First of Several Harmony Product Innovations – Bringing Transparency, Efficiency, & Sustainability to the CTV Supply Path
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
Want to Learn How We Can Make Your Advertising Easier?