Explore all CTV Advertising
Reports
2024 Advertising Insights Report for Retail
Innovid’s data on hundreds of billions of video ad impressions gives retail advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Auto"
Innovid’s 2024 Advertising Insights Report for Auto analyzes hundreds of billions of ad impressions to help auto marketers improve their CTV and digital advertising.
Reports
2024 Advertising Insights Report for Auto
Innovid’s data on billions of video ad impressions gives automotive advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Reports
2024 Advertising Insights Report for CPG
Innovid’s data on 380 billion video ad impressions gives CPG advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Case Studies
Energizer’s CTV Strategy Keeps Going, And Going, And Going…
Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
Case Studies
Enfamil Raises Awareness & Sparks Action with CTV
With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Blogs
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
The Rise of Shoppable CTV Advertising
Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising.
News
Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising
Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks
Reports
New! Roundel and Innovid Present CTV x Commerce
CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.
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