Explore all CTV Advertising
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
The Rise of Shoppable CTV Advertising
Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising.
News
Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising
Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks
Reports
New! Roundel and Innovid Present CTV x Commerce
CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.
News
Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising
Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies
Videos
Innovid Harmony Direct: A More Efficient CTV Supply Path
Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path.
Blogs
10 Eye-Opening Stats Illuminating the Rise of CTV (Infographic)
In this new infographic, you can explore the latest statistics that shed light on the increasing popularity of CTV and its impact on the digital advertising landscape.
Videos
AdAge TV & Streaming Summit: Building Sustainable Supply Paths for Buyers and Sellers
Innovid CCO, Dave Helmreich speaks on how streamlining the supply path to its purest form allows brands to find the most cost-effective means to reach their target audiences.
Video Recap: Connected Vision 2024
In this blog post, you'll find a short video that recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.
Videos
Video Recap: Connected Vision 2024
At the New York Stock Exchange, Innovid recently held Connected Vision 2024, an event that brought together industry leaders to discuss the challenges of the CTV advertising ecosystem.
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
News
Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV Awards
Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization
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