Explore all CTV Advertising
Reports
2024 Advertising Insights Report for Finance/Insurance
Innovid’s data on 380 billion video ad impressions gives finserv advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Reports
2024 Advertising Insights Report for QSR/Restaurants
Innovid’s data on 380 billion video ad impressions gives QSR and Restaurant advertisers insight into reaching, engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Vertical Benchmarks Week: "2024 Advertising Insights Report for CPG"
Innovid’s 2024 Advertising Insights Report for CPG analyzes billions of video ad impressions and helps CPG marketers improve their CTV and digital advertising.
Reports
2024 Advertising Insights Report for Retail
Innovid’s data on hundreds of billions of video ad impressions gives retail advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Auto"
Innovid’s 2024 Advertising Insights Report for Auto analyzes hundreds of billions of ad impressions to help auto marketers improve their CTV and digital advertising.
Reports
2024 Advertising Insights Report for Auto
Innovid’s data on billions of video ad impressions gives automotive advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Reports
2024 Advertising Insights Report for CPG
Innovid’s data on 380 billion video ad impressions gives CPG advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Case Studies
Energizer’s CTV Strategy Keeps Going, And Going, And Going…
Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
Case Studies
Enfamil Raises Awareness & Sparks Action with CTV
With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Blogs
Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising
A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.
3 Key Trends Defining Cannes Lions 2024
These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers.
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
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