Explore all CTV Advertising
Case Studies
DTC Advertiser Drives Reach Extension with Converged TV Strategy
Fueled by InnovidXP insights, this direct-to-consumer retailer increased its household reach by as much as 35% month-over-month.
Blogs
Marketing Trends Podcast: Extending Audience Reach with CTV
Innovid’s Stephanie Geno on TV advertising, extending reach, and achieving personalization at scale.
Blogs
What CTV Advertisers Should Learn From The Past
Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
Blogs
Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Case Studies
Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid
Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and measurement provider to provide reach and frequency optimizations.
Blogs
Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth
After a year of disruption and what felt like constant change, new principles, best practices, and realities have emerged as we welcome 2021.
Blogs
Ditch Your Ad Builder, There’s a Better Way
In a crowded creative development landscape, Innovid makes your life easy by seamlessly integrating with tools you use today and developing new solutions.
Blogs
QR Code Advertising: The Comeback Kid of 2020 Tech
Global Events Drive QR Code Adoption in 2020
Blogs
Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY
Innovid's Fall 2020 Benchmarks Show CTV Impressions Grew 55% Year-Over-Year
News
INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Case Studies
Interactive CTV Drives QR Code Engagements for LOVESAC
LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.
Blogs
Innovid Introduces New Tech to Revolutionize Quality Control in Streaming Video Advertising
Innovid sets a new standard for creative quality control with the highest quality ad experience in the market for advertisers, publishers, and consumers.
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