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News
Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace
The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem
News
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
News
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Blogs
The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report
What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Reports
The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Press Releases
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
News
Connected TV Saw Big Gains During the Pandemic
Programmatic is gearing up to be a big winner according to Innovid's Global Omni-Channel Benchmarks report
Blogs
The Future of TV: A Clubhouse Chat
The recent NFL rights deals, the TV OS wars. Industry experts weigh in on the future of TV.
Case Studies
DTC Advertiser Drives Reach Extension with Converged TV Strategy
Fueled by InnovidXP insights, this direct-to-consumer retailer increased its household reach by as much as 35% month-over-month.
Blogs
Marketing Trends Podcast: Extending Audience Reach with CTV
Innovid’s Stephanie Geno on TV advertising, extending reach, and achieving personalization at scale.
Blogs
What CTV Advertisers Should Learn From The Past
Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
Blogs
Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
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