Explore all CTV Advertising
Blogs
[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix
[Video & Live Q&A] Innovid's Stephanie Geno and Roku's Dan Robbins discuss CTV’s growing impact on omni-channel strategies and where the market is headed.
Blogs
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Blogs
Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?
We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.
Case Studies
Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
Blogs
Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
Innovid partners with Verizon to provide marketers with a programmatic solution for connected TV (CTV) advertising.
News
Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award
The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
News
Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider's "23 People Shaping the TV Advertising Industry in 2020"
The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.
News
ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
Want to Learn How We Can Make Your Advertising Easier?