Explore all CTV Advertising
Case Studies
Innovid Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Blogs
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
News
Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
News
Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships
Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more
News
NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics
Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During
NBC Olympics’ Coverage of the Summer Games
Blogs
The Importance of Storytelling in Connected TV Advertising
Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Reports
The State of Connected TV Advertising
See where marketers like General Motors and Allergan are in their connected TV advertising journey.
Blogs
Innovid Is Going Public
Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day.
Blogs
The State of CTV Advertising Market: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Blogs
OTT Composer Changed the Game for Publishers
How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Blogs
CTV Advertising Takeaways from TVOT Live! 2021
Key takeaways from TVOT Live! 2021, covering omni-channel marketing, personalization at scale, and advanced TV measurement.
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