X Close Window
INNOVID

Explore all CTV Advertising

Case Studies

Innovid Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Blogs

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI

Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
News

Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact

ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
News

Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships

Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more
News

NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics

Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games
Blogs

The Importance of Storytelling in Connected TV Advertising

Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Reports

The State of Connected TV Advertising

See where marketers like General Motors and Allergan are in their connected TV advertising journey.
Blogs

Innovid Is Going Public

Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day.
Blogs

The State of CTV Advertising Market: New Research with Digiday

We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Blogs

OTT Composer Changed the Game for Publishers

How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Blogs

CTV Advertising Takeaways from TVOT Live! 2021

Key takeaways from TVOT Live! 2021, covering omni-channel marketing, personalization at scale, and advanced TV measurement.

Want to Learn How We Can Make Your Advertising Easier?