Explore all CTV Advertising
Videos
The Rise of Converged TV
How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
Videos
The Power of Creative Optimization
What can your ad campaign achieve with creative optimization? Hint: Engagement through personalization is just the tip of the iceberg.
Videos
Reimagine TV Advertising
Discover how the biggest players in digital advertising are changing the TV world.
Videos
Navigating the Evolving CPG Advertising Marketplace
Innovid’s Barret Roberts, VP, Head of Industry CPG, speaks to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization.
3 CTV Advertising Takeaways from General Motors
On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the curre
CTV Takes Center Stage in Latest Global Benchmarks
Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Press Releases
NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions
Innovid’s Global Benchmarks Report findings further solidifies CTV’s dominance in reaching and engaging global audiences
Netflix Proves SVOD Might Be Going FAST
Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.
News
Mondelēz International Taps Innovid to Deliver Personalized Creative Globally
CPG leader selects Innovid as its preferred platform for real-time, personalized advertising experiences across channels, including CTV.
Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV
Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
Case Studies
Targeted Messaging Grows Engagement With Interactive Trivia For Florida Virtual School
Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
The Surge in QR Code Usage Has Serious Lasting Power
See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
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