CTV Advertising
Here's the latest in CTV Advertising.
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
Shoppable Advertising Q&A: Amie Owen, Global Chief Growth Officer, Kinesso
In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains shoppable advertising's power and why her agency's credo is, “Make everything shoppable, everywhere, all the time.”
October Is Advertising Industry Conference Month: Insights from ANA Masters of Marketing, CIMM Summit, and AWNY
At the ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.
Explore all CTV Advertising
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
Shoppable Advertising Q&A: Amie Owen, Global Chief Growth Officer, Kinesso
In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains shoppable advertising's power and why her agency's credo is, “Make everything shoppable, everywhere, all the time.”
October Is Advertising Industry Conference Month: Insights from ANA Masters of Marketing, CIMM Summit, and AWNY
At the ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.
News
LG Ad Solutions the Latest Industry Leader to Join Innovid’s Harmony Initiative
LG Ad Solutions is the latest industry leader to join Innovid's Harmony initiative. PMG, an early agency adopter, is now rolling out Harmony Direct across its portfolio of clients.
Reports
The State of Representation in CTV Advertising
Explore The State of Representation in CTV Advertising, a report by Innovid and Alltold, revealing how inclusivity across gender, skin tone, and body size impacts ad effectiveness.
First-of-Its-Kind Analysis: “The State of Representation in CTV Advertising”
Innovid and Alltold partner to release “The State of Representation in CTV Advertising,” a groundbreaking report on inclusivity in advertising campaigns
News
Alltold & Innovid Collaborate on First-of-its-Kind Analysis on the State of Inclusive Advertising in CTV
Innovid and Alltold announce the release of "The State of Representation in CTV Advertising," a groundbreaking report that benchmarks inclusivity in ads across streaming.
News
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Download Innovid's new guide, “Holiday Shoppable Advertising Unwrapped," for best practices on leveraging shoppable ad formats that shorten the path to purchase this holiday season - and beyond!
News
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid's 2024 AdExchanger Award for “Most Innovative TV Advertising Technology" recognizes the company's groundbreaking Harmony initiative to keep TV open for everyone and controlled by no one.
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Get tips, tricks, and invaluable insight on how to create highly effective shoppable ads with Innovid’s new guide — Holiday Shoppable Advertising Unwrapped.
Reports
Holiday Shoppable Advertising Unwrapped
Innovid’s Holiday Shoppable Advertising Unwrapped includes tips and tricks to ensure your CTV and digital shoppable ads boost your bottom line this holiday season.
Want to Learn How We Can Make Your Advertising Easier?