CTV Advertising
Here's the latest in CTV Advertising.
Notable DCO ads from 2024
These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization to create personalized advertising.
Press Releases
Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
Notable interactive ads from 2024
These notable interactive and shoppable ads, which Innovid helped create in 2024, offer a glimpse of what interactive advertising can do for brands and agencies.
Explore all CTV Advertising
Notable DCO ads from 2024
These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization to create personalized advertising.
Press Releases
Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
Notable interactive ads from 2024
These notable interactive and shoppable ads, which Innovid helped create in 2024, offer a glimpse of what interactive advertising can do for brands and agencies.
2025 Advertising Trends to Watch
As the advertising industry continues to evolve at a breakneck pace, here are key trends identified by Innovid that are redefining how brands connect with audiences.
News
Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Innovid and IRIS.TV team up to bring video-level contextual measurement to CTV, empowering advertisers with actionable insights and privacy-first campaign optimization.
Media Mavens: The Innovid Interview with Colleen Durkin
Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
News
Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero
Innovid partners with 51toCarbonZero to help reduce its carbon footprint and promote sustainability across all of its products and solutions.
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
Reports
Winning Big with CTV Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
News
Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports
As live sports shift to streaming, Innovid's latest report, “Winning Big with CTV Advertising on Live-Streamed Sports,” reveals how CTV advertising is reshaping the fan experience & redefining ROI.
The Many Reasons Brands Love Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
Want to Learn How We Can Make Your Advertising Easier?