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Videos
Unify Converged TV Series 2023: Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
Watch Megan Pagliuca speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Watch Kemal Bokhari speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
Watch Jessica Hogue speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!
News
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
InnovidXP Picks Up Streaming Steam in Germany & U.K.
InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.
The Great Unification of Converged TV is Here
The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
Videos
Measurement Innovation: Driving ROI with a Unified View of Converged TV
Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
Videos
Innovid’s Jessica Hogue on TV’s New Ad Skills
Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
Videos
Defining Success for Converged TV Campaigns
Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
News
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
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