Explore all Advertising Measurement
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!
News
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
InnovidXP Picks Up Streaming Steam in Germany & U.K.
InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.
The Great Unification of Converged TV is Here
The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
Videos
Measurement Innovation: Driving ROI with a Unified View of Converged TV
Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
Videos
Innovid’s Jessica Hogue on TV’s New Ad Skills
Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
Videos
Defining Success for Converged TV Campaigns
Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
News
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Videos
Ad effectiveness has leveled up – this is why your media is working harder than ever
Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
Videos
Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter
Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions
News
Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement
Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming
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