Explore all Advertising Measurement
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Blogs
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization
At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.
Case Studies
Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy
Carat, a global branding and integrated marketing agency, sought data-backed insights to help its brand, United Airlines, stand apart from the competition.
News
Disney Taps Innovid and Lucid to Help Brands See Real-Time Success
Campaigns leveraging Innovid and Cint’s custom-built Disney dashboards are available across all of the company’s streaming platforms and can be extended globally.
Media Mavens: The Innovid Interview with Walter T. Geer III
In the latest Innovid Interview, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, discusses the powerful potential of AI, CTV, and DCO.
Media Mavens: The Innovid Interview with Sam Karow
Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."
Why the “Converged TV Disconnect” Is Amplified for Larger Advertisers
Advertisers are measuring their campaigns far more often than they're optimizing them. That's the converged TV disconnect, and this gap is even more challenging for larger advertisers.
Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups
With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact. InnovidXP provides analytics to Squadron’s clients
Case Studies
Squadron Venture Media Taps InnovidXP To Measure & Optimize TV Investments For High-Growth Startups
Squadron Venture Media excels in offline media planning and buying, specializing in start-ups and high-growth firms.
Blogs
CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends
Roundel and Innovid teamed up to create this report which examines market changes and provides useful advice for the world of CTV where there are more ways to reach and engage audiences than ever.
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