Explore all Advertising Measurement
Blogs
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
News
Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
Case Studies
Tune-in Advertiser Extends Reach And Drives New Subscribers With InnovidXP
The one-two punch of programmatic CTV and InnovidXP proved to be a valuable investment for this tune-in focused advertiser.
Blogs
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blogs
The Awakening of Telecom: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
News
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
News
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Blogs
The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report
What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Reports
The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Press Releases
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
Blogs
The Future of TV: A Clubhouse Chat
The recent NFL rights deals, the TV OS wars. Industry experts weigh in on the future of TV.
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