Explore all Advertising Measurement
Independent Converged TV Measurement Is Here
Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
News
Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.
Case Studies
Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits
European retailer increased TV spot inventory by 78% year-over-year and improved their ROI by 55% through InnovidXP recommended campaign optimizations.
OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework
Innovid partners with OpenAP to unlock, deliver and measure unified audiences.
Case Studies
Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign
Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Case Studies
Uncovering UNTUCKit’s Successful TV Strategy
InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
Blogs
Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s
How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
Case Studies
Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota
See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News
Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation
Integral Ad Science and Innovid are expanding their partnership.
Blogs
Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blogs
Innovid Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies
Innovid Measures 80% Unique Reach Percentage for General Motors
Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
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