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New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Revolutionize TV Advertising with InnovidXP
InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
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Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
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Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
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AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
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Global Brands are Revolutionizing Audience Engagement with CTV Personalization
With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
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Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
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Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital
Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.
Case Studies
Delivery Hero Optimizes TV-Driven Web & App Response in 40+ Countries With InnovidXP
InnovidXP provided same-day TV campaign performance analytics by country, day, daypart, network, program, genre, and creative reducing cost per acquisition by 41.9%
Independent Converged TV Measurement Is Here
Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
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Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.
Case Studies
Haix Optimizes TV Campaigns With InnovidXP To Increase eCommerce Visits
European retailer increased TV spot inventory by 78% year-over-year and improved their ROI by 55% through InnovidXP recommended campaign optimizations.
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