Ad Serving Archives

Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps PharmaAdvertiser Increase Speed to Market

Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market fast.

Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time

Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.

Case Studies

Canvas Worldwide Saves Time With Innovid’s Google Campaign Manager Integration

Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.

The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!

Extra Credit: Innovid Earns New MRC Accreditation!

Innovid can officially add 1 more MRC accreditation across 3 environments to our credentials! Here's everything you need to know.

AdTech on Deck: Understanding VPAID vs VAST

Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.

What's Up with Invalid Ad Traffic?

Ever run a campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid? Let's get to the bottom of it.

What the Heck is an Ad Server? And Why Do I Need One?

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

Netflix Proves SVOD Might Be Going FAST

Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.

Blogs

Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality

Innovid’s automated tagging integration with DoubleVerify now supports the DV Video OmniTag to capture enhanced measurement across CTV, desktop, and mobile ads

News

DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across Screens, Including CTV

Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two hours for advertisers