Resources Back to Resources Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups December 12, 2023 Recommended Knowledge Advertising Measurement Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe Integration Would Bring Together Innovid’s Ad Serving Infrastructure with Nielsen ONE to Simplify & Improve Ad Measurement Advertising Measurement Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising Harmony Frequency automates global frequency intelligence to reduce ad waste, strengthen campaign effectiveness & improve viewing experience. Advertising Measurement How marta GmbH boosted website visits by 400% with InnovidXP With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.