Resources Back to Resources Personalization and CTV: Advertisers Close in on the Holy Grail March 26, 2024 Recommended Knowledge CTV Advertising The Power of Shoppable Advertising: Q&A With Innovid's Dan Mouradian Innovid's Dan Mouradian discusses how shoppable advertising, especially on CTV, is helping brands compress the funnel. CTV Advertising Medal-Winning Advertising With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories. CTV Advertising The Power of Shoppable Advertising: Q&A With Roundel's Justin Haynes In this Q&A, Roundel's Justin Haynes describes the growing opportunity for advertisers to reach consumers with shoppable advertising via CTV.