Measure, Optimize, Repeat: Lessons Learned from a First to Market Approach

Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights. In 2021, Spectrum Reach was the first to market with a deterministic, cross-platform approach to measurement, providing advertisers with independent, real-time outcomes insights for converged TV campaigns spanning linear, streaming, and addressable. More than two years later (and hundreds of advertisers onboarded) find out what Spectrum Reach has learned from blazing that trail.

In this webinar you’ll learn:

• The impact of a true, unified view of TV performance
• The realities of in-flight optimization – and why a “set it and forget it” mentality for campaigns does not work anymore
• The power of independent, real-time outcomes insights for your category – and how it maximizes the success of your campaigns