Winning Big with CTV Advertising on Live-Streamed Sports

Innovid and IRIS.TV team up to bring video-level contextual measurement to CTV, empowering advertisers with actionable insights and privacy-first campaign optimization.

Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.

Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.