CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site
December 28, 2021
Goal:
CT Lottery approached Innovid with the goal of increasing awareness and promoting their game, KENO. They already had a successful pre-roll campaign underway but wanted to see how they could complement those videos by driving people to their mobile site to learn more.
Strategy:
Innovid’s creative team built and executed a canvas unit to accompany CT Lottery’s existing video assets. For boosting awareness, KENO specific assets surrounded the video experience. To drive conversions for further learning, a QR code was included that linked to game information on their site.
Outcome:
.08% QR Code Scan Click Rate
(Beating the average by 4x!)
Read the Case Study
