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Company & Culture
Innovid Bolsters Investment in Identity and Measurement, Hiring Several Industry Vets to Drive Strategy and Continued Growth
Former Nielsen Marketing Cloud CTO joins executives from Comscore, Adobe and more to support Innovid’s advancement of measurement across CTV and beyond
Company & Culture
Innovid Promotes Stephanie Geno to Chief Marketing Officer
Stephanie Geno will bring her unique balance of strategic planning, partnership marketing, and technical depth to further boost innovation efforts as Innovid's first Chief Marketing Officer
Company & Culture
Innovid Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces For 2021
Innovid has been named to Inc. magazine’s annual list of the Best Workplaces for 2021 and was also named a winner in the Established Excellence: 5-14 years in business category
CTV Advertising
Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace
The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem
Advertising Measurement
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
Advertising Measurement
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Advertising Measurement
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
CTV Advertising
Connected TV Saw Big Gains During the Pandemic
Programmatic is gearing up to be a big winner according to Innovid's Global Omni-Channel Benchmarks report
Advertising Measurement
Innovid Adds MRC Accreditation for Display Ad Measurement in Desktop and Mobile to Existing Accreditation for Video in Desktop, Mobile and OTT
Leading independent advertising and analytics platform expands MRC accreditation coverage across channels
Advertising Measurement
INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Company & Culture
Innovid Names Dale Older as Chief Product Officer
Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions
Omni-Channel Advertising
NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go
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