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Advertising Measurement
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
CTV Advertising
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Report uncovers challenges and opportunities within the converged TV landscape
CTV Advertising
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness
Advertising Measurement
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Company & Culture
Innovid Partners with NCSolutions to Optimize Dynamic Creative Through Unique Purchase Data
New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display
Company & Culture
Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement
Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming
CTV Advertising
New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG
Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
CTV Advertising
NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up from 44%
Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
Advertising Measurement
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Advertising Measurement
Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
Advertising Measurement
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
Advertising Measurement
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
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