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Why Mobile Video Ads, Already Surging, Could Get A New Boost Next Month
VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it's incapable of measuring key metrics like viewability on mobile or...
New Video Platform Aims to Engage 'Unreachable' Consumers
Innovid's new platform offers increased transparency and performance across VAST (Video Ad Serving Template) inventory for in-app mobile, enabling marketers to measure and engage in-app audiences on..
Frequency Capping Is Far From Solved In Connected TV
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress.
CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest
The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads.
Ad Personalization, Content Discovery are Focus of Beet Retreat Miami Panel Featuring MediaLink, Innovid, Tivo and Sorenson Media
The old adage “don’t take it personally” will be upended in the world of advanced television.
In 2017, Israel’s High-Tech Exits Totaled $7.44 Billion
Israeli high-tech exits totaled $7.44 billion in 2017, 110% more than the $3.5 billion in exits in 2016. An exit is defined as a merger, acquisition or initial public offering (IPO).
Innovid Acquires Taykey To Provide Brands With New Insights Into The Impact Of Contextual Relevance On Video Engagement
Companies combine video engagement data with contextual intelligence to make more informed decisions for video marketing and creative delivery
Innovid Releases Insights From Survey Of Brand Marketers On Video Marketing Strategies And Expectations For 2018
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video.
Innovid Ranked On Ad Age’s Annual 50 Best Places To Work List
World’s Leading Video Marketing Platform Recognized as a Top Company in Advertising and Media for Outstanding Workplace and Employee Experience
True[x] And Innovid Partner To Bring Engagement Ads To Living Room Devices
New Data Shows 50% of Viewers Chose to Watch Ads, Improving Their TV Experience and Increasing Time Spent Interacting with Brands
Innovid Launches First Real-Time Creative Targeting System For Digital TV Based On Offline CPG Purchase Data From Nielsen Catalina Solutions
MODI Media First to Enable Clients to Target and Optimize Digital Video Ads Across Connected TV and OTT Devices Based on Purchase Behavior
Innovid Releases 2017 Global Video Benchmarks Study To Establish Industry Standards For Video Marketing And Measurement
Study reports on video performance across devices and industries with KPIs including awareness, completions, engagement, time earned and more
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