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Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
Roku Leading The Charge On Interactive Ads: Innovid’s Chalozin
“What we see right now – just in terms of share, we see Roku as the largest device right now in terms of delivery of ads on a monthly basis.”
6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down, the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab hashed over some of the things we learned this week.
Innovid chooses Singapore for its first Asia office and names Henry Schenker as vice president
According to the company, the new Singapore office will be its ninth location, fourth international office and first office in APAC. It will be headed by the former vice president for APAC at Tapad.
Innovid launches APAC operations
Innovid has appointed Henry Schenker as the VP of APAC based out of Singapore, to lead the video-marketing platform's first entry to the region.
Innovid Expands Global Footprint With New Singapore Office And Appointment Of Henry Schenker As Vice President, APAC
With Increased International Growth, Leading Video Marketing Platform Drives Data Driven Video Solutions for Brands Across Asia Pacific Region
Hulu surpasses 20m subscribers, grows engagement by over 60%, adds new original series
Hulu also touted that it has grown engagement by over 60% and that it will launch the ability to dynamically insert advertising within its Hulu with Live TV product later this quarter.
Redefining The User Experience In The Connected TV Era
Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television industry to get the user experience right.
Oath: Household addressable is a huge opportunity for agencies and advertisers
As it shifts gears from programmatic TV, Oath’s business lead for advanced TV, Brett Hurwitz, believes household addressable (HHA) is a major opportunity for advertisers.
Innovid Appoints Tim Braz as Senior Vice President of Sales
Innovid, the video marketing platform, today announced the appointment of Tim Braz, the newest member of the Innovid management team, who will serve as senior vice president of sales.
Innovid Appoints Industry Veteran Tim Braz As Senior Vice President Of Sales
As Global Video Marketing Platform Continues Its Growth, Braz to Increase Value and Engagement Across Connected TV and Data-Driven Video Solutions for Brands
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory.
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