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Innovid’s Annual Global Video Benchmarks Study Reveals Hyper Growth Of Connected TV And Brand Adoption Of Data-driven Video
“Video That Resonates in a Connected World” Highlights Increasing Impact of Data-Driven Video, Connected TV and Effectiveness of Video Marketing KPIs
Data-driven Personalisation And Connected TVs Are The Future Of Video, Suggests Innovid
There was a 58 per cent boost in the number of advertisers running data-driven campaigns, and those campaigns resulted in a 63 per cent lift in engagement over non-DDV impressions.
Study: Hyper-growth of connected TV & data-driven video
Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long stud
Study Finds Increase in Data-Driven TV Ad Campaigns
The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid.
Data-Driven Video Ads On The Rise
Data-driven video advertising (DDV) is on the rise, with more marketers seeking out this personalized ad format, according to the annual Global Video Benchmarks Study released by the video marketing p
Connected TV Impressions Skyrocketed Last Year as Data-Driven Video Campaigns Surged
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid.
Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid
Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day
Inside Roku's Battle to Control the Future of TV Advertising
And Why It Better Watch Out for Amazon
Time for Brands to Take an Active Role in Creating a Solution for Transparency Issues
Brands demand transparency and safety but are frequently willing to leave the definition of how to meet these requirements to companies that financially benefit from their absence.
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
Roku Leading The Charge On Interactive Ads: Innovid’s Chalozin
“What we see right now – just in terms of share, we see Roku as the largest device right now in terms of delivery of ads on a monthly basis.”
6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down, the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab hashed over some of the things we learned this week.
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