Blogs Archives

Adapting Mix, Measurement, & Creative Strategies for Converged TV

Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.

Advertising Measurement

4 Pillars of Championing Converged TV Campaigns

Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.

Omni-Channel Advertising

Converged TV Unification is Happening Today!

Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.

CTV Advertising

Adtech Empowers Industry Evolution: Predictions for 2023

What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.

CTV Advertising

3 CTV Strategies to Spur More CPG Brand Loyalty

We're digging into data-backed streaming strategies to boost brand loyalty on CTV.

Advertising Measurement

The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!

Identity Resolution

Identity: Look Back/Look Ahead with Winterberry Group

Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.

Advertising Measurement

InnovidXP Picks Up Streaming Steam in Germany & U.K.

InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.

Company & Culture

Innovid’s NEW Self-Paced Certification is Here

Innovid is now offering clients an opportunity to get certified in using our solutions, at their own pace, through an online learning platform. Get started today!

Omni-Channel Advertising

The Great Unification of Converged TV is Here

The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!