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Advertising Measurement
Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm
Get an inside look at how InnovidXP and Compulse supercharged a leading law firm's cross-platform TV campaign reach and performance with measurement and data-driven insights.
Advertising Measurement
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
Ad Serving
Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps PharmaAdvertiser Increase Speed to Market
Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market fast.
CTV Advertising
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
Advertising Measurement
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
Personalization
AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing. Let's cut through the hype and learn how advertisers can leverage AI to create more engaging and personalized campaigns.
Advertising Measurement
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Advertising Measurement
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
Personalization
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.
Advertising Measurement
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.
Advertising Measurement
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Ad Serving
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.
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