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CTV Advertising

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.
Advertising Measurement

Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way

Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Ad Serving

Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?

Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Advertising Measurement

Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization

At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.
Advertising Measurement

Media Mavens: The Innovid Interview with Walter T. Geer III

In the latest Innovid Interview, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, discusses the powerful potential of AI, CTV, and DCO.
CTV Advertising

10 Trends That Will Transform TV Advertising in 2024

The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.
Advertising Measurement

Media Mavens: The Innovid Interview with Sam Karow

Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."
Advertising Measurement

Why the “Converged TV Disconnect” Is Amplified for Larger Advertisers

Advertisers are measuring their campaigns far more often than they're optimizing them. That's the converged TV disconnect, and this gap is even more challenging for larger advertisers.
Advertising Measurement

Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups

With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact. InnovidXP provides analytics to Squadron’s clients
Ad Serving

Top 10 Innovid Blog Posts of 2023

Innovid's most popular blog posts shine a spotlight on what the world of converged TV advertising cares about most. Here’s a list of Innovid's 10 most-viewed blog posts since the start of 2023.
Advertising Measurement

CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends

Roundel and Innovid teamed up to create this report which examines market changes and provides useful advice for the world of CTV where there are more ways to reach and engage audiences than ever.
Advertising Measurement

How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest

Advertisers spend significantly more time measuring their campaigns than optimizing them. This gap is the converged TV disconnect, and it hits harder in the entertainment and finance verticals.

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