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Advertising Measurement
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
CTV Advertising
How Streaming Is Changing Super Bowl Advertising — for the Better
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.
CTV Advertising
New Streaming Service Shows Live Sports Are Running to CTV
The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.
Ad Serving
Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid
Are you switching from Amazon/Sizmek? Innovid isn’t a replacement. It’s an upgrade. Here are five reasons why the world's top advertisers trust Innovid.
CTV Advertising
100% Digital TV Is Coming. Are You Ready?
As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
CTV Advertising
TV Speak: Innovid’s Modern Glossary for Converged TV Advertising
As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.
Advertising Measurement
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Ad Serving
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Advertising Measurement
Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization
At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.
Advertising Measurement
Media Mavens: The Innovid Interview with Walter T. Geer III
In the latest Innovid Interview, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, discusses the powerful potential of AI, CTV, and DCO.
CTV Advertising
10 Trends That Will Transform TV Advertising in 2024
The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.
Advertising Measurement
Media Mavens: The Innovid Interview with Sam Karow
Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."
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