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CTV Advertising
Media Mavens: The Innovid Interview with Andres Fabian
In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.
CTV Advertising
Personalization and CTV: Advertisers Close in on the Holy Grail
As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, Innovid's Dan Mouradian and Blair Robertson make the case that personalized ads will transform TV advertising.
CTV Advertising
Innovid Launches "The CTV Advertising Insights Report 2024"
Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends for brands, agencies, and publishers.
Advertising Measurement
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
CTV Advertising
How Interactive Super Bowl Ads Are Changing the Game
Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
CTV Advertising
Media Mavens: The Innovid Interview with Alissa Coronna
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
Advertising Measurement
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
Advertising Measurement
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
CTV Advertising
How Streaming Is Changing Super Bowl Advertising — for the Better
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.
CTV Advertising
New Streaming Service Shows Live Sports Are Running to CTV
The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.
Ad Serving
Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid
Are you switching from Amazon/Sizmek? Innovid isn’t a replacement. It’s an upgrade. Here are five reasons why the world's top advertisers trust Innovid.
CTV Advertising
100% Digital TV Is Coming. Are You Ready?
As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
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