Explore all Blogs
Creative Management
Goodway Group Accelerates DCO Ad Creation for Auto Brands with Innovid
How Goodway Group streamlined campaign efficiency, accelerated turnaround times, and delivered highly customized ads faster with Innovid’s DCO technology.
CTV Advertising
Medal-Winning Advertising
With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories.
CTV Advertising
The Power of Shoppable Advertising: Q&A With Roundel's Justin Haynes
In this Q&A, Roundel's Justin Haynes describes the growing opportunity for advertisers to reach consumers with shoppable advertising via CTV.
CTV Advertising
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Retail"
Innovid’s 2024 Advertising Insights Report for Retail analyzes billions of video ad impressions to help retail marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for QSR/Restaurants"
Innovid’s 2024 Advertising Insights Report for QSRs analyzes billions of video ad impressions to help restaurant marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Pharma"
Innovid’s 2024 Advertising Insights Report for Pharma analyzes billions of video ad impressions to help healthcare marketers improve their CTV and digital advertising.
Identity Resolution
Google and Cookies: The Saga Continues, But Not In The Way You Expected
Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Finance/Insurance"
Innovid’s 2024 Advertising Insights Report for Finance/Insurance analyzes billions of video ad impressions to help finserv advertisers improve their CTV and digital campaigns.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for CPG"
Innovid’s 2024 Advertising Insights Report for CPG analyzes billions of video ad impressions and helps CPG marketers improve their CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Auto"
Innovid’s 2024 Advertising Insights Report for Auto analyzes hundreds of billions of ad impressions to help auto marketers improve their CTV and digital advertising.
Advertising Measurement
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Want to Learn How We Can Make Your Advertising Easier?