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CTV & OTT Take Center Stage as We Enter the NewFronts
Over-the-top (OTT) and connected TV (CTV) are primed to take center stage at NewFronts this year and advertisers and publishers should take note for the future.
Data, Data, Data: Why Personalization is a Main Focus for Marketers
This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.
Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game
Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.
CES 2019 Recap Through the Eyes of the New Consumer
Check out the winners (and losers) of the technology showcased at CES and what’s most interesting from the perspective of a Gen Z'er for the future of AI.
CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage
At CES, the major themes that will shape 2019 revolve around 5G, data transparency in the age of GDPR, TV innovation & OTT measurement. Innovid was there in full force.
OTT TV Advertising Takes the Lead in Attention and Engagement
OTT content viewing is surging, and viewers are choosing the big screen in their living room as their preferred environment for watching video content.
Innovid CTO & Co-Founder, Tal Chalozin, Inducted into the American Advertising Federation (AAF) Hall of Achievement
We celebrate our CTO and Co-founder, Tal Chalozin, on his induction into the 2018 class of the American Advertising Federation (AAF) Hall of Achievement.
Introducing... the Mobile Programmatic Video Buyer’s Guide!
Innovid collaborated with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers. Those efforts have been coming to fruition.
Key Takeaways for Auto Marketers from J.D. Power Automotive Roundtable
Leading auto manufacturers joined agencies and other partners at the 13th annual J.D. Power Automotive Marketing Roundtable in Las Vegas. See our key takeaways from the conference.
Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards
Innovid and Compass Point Media won a Drum Digital Trading Award for Best Creative Optimization, Best Use of Creativity, and the Chairman's Award for our work on behalf of Johnsonville.
Top 3 Takeaways from the NAB Streaming Summit
The biggest theme at the NAB Streaming Summit is that publishers today have more power to change the advertising industry than before. Here are the top three takeaways.
Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week
At Advertising Week, three major themes saturated the conference — reiterating the need for the industry to work together and make advertising better for all.
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