Explore all Blogs
CTV Advertising
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
CTV Advertising
Shoppable Advertising Q&A: Amie Owen, Global Chief Growth Officer, Kinesso
In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains shoppable advertising's power and why her agency's credo is, “Make everything shoppable, everywhere, all the time.”
Advertising Measurement
LifeBrandsD2C Increases ROI by 50% By Leveraging InnovidXP’s Unmatched Granular Insights
LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
CTV Advertising
October Is Advertising Industry Conference Month: Insights from ANA Masters of Marketing, CIMM Summit, and AWNY
At the ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.
CTV Advertising
First-of-Its-Kind Analysis: “The State of Representation in CTV Advertising”
Innovid and Alltold partner to release “The State of Representation in CTV Advertising,” a groundbreaking report on inclusivity in advertising campaigns
Ad Serving
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
CTV Advertising
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
CTV Advertising
Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Get tips, tricks, and invaluable insight on how to create highly effective shoppable ads with Innovid’s new guide — Holiday Shoppable Advertising Unwrapped.
Advertising Measurement
New! Comprehensive, Self-Paced Measurement Certification for Advertisers
Introducing self-paced certification for advertisers on InnovidXP, Innovid's measurement platform. This new certification program arms your team to more effectively measure your advertising.
Advertising Measurement
Mynt Agency Boosts ROI by 25% and Achieves Up to 4x ROAS With InnovidXP
Mynt Agency achieved 25% improvement in ROI and up to 4x ROAS using InnovidXP, Innovid's measurement platform.
CTV Advertising
The Power of Shoppable Advertising: Q&A With Innovid's Dan Mouradian
Innovid's Dan Mouradian discusses how shoppable advertising, especially on CTV, is helping brands compress the funnel.
Ad Serving
Why the Modern Ad Server Is a Marketer’s Secret Superpower
Why the modern ad server is a combination of technology and intelligence that gives marketers superpowers to solve the ad industry's biggest challenges.
Want to Learn How We Can Make Your Advertising Easier?