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CTV Advertising
Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
Innovid partners with Verizon to provide marketers with a programmatic solution for connected TV (CTV) advertising.
Resetting the Rules: Tips on Becoming Your Own Boss
We teamed up with the IAB’s Women Visionaries program to inspire more women and share insightful tips on what (and what NOT) to do to become a BOSS.
What we heard from brands at the ANA Digital & Social Media Conference
Discover what we learned after we visited the ANA's Digital and Social Media Conference to engage with brand marketers on their challenges & opportunities.
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid's latest video benchmarks report is here. Don't miss the most comprehensive set of insights on the state of video advertising today.
Tune In: How Connected TV Drives Return on Ad Spend
As the IAB NewFronts wind down and television Upfronts heats up, a clear trend bridges the two: the convergence of digital and linear television.
Why consumer engagement is key for back-to-school retail campaigns
Learn how connected TV and interactive data-driven video will drive consumer engagement to boost ROI for back-to-school retail marketers.
Why Prioritizing Personalization Is Paramount
How brands including Volvo and Pringles get major results using targeted messaging on connected TV.
We'll Answer These Five Critical TV Advertising Questions At CES
Linear TV is nowhere near extinction. The more digital player in town—connected TV —continues to shake things up. By 2023 nearly half of US households will eliminate linear TV completely.
Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.
Calling All Cord-Cutters: Advertising Week NY Day 3
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.
Rethinking TV: Driving Growth, Relationships and Experiences Through Data
At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.
How Brands are Scaling Success in Connected TV: Advertising Week NY Day 2
Learn more about Innovid’s series The Future of TV is Now, and its continued focus on the voice of our customer – brand marketers, and how they are embracing connected TV.
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