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Personalization
[Video] Marketers Need an Integrated Approach to Omni-Channel Personalization: Here's How
A personalized omni-channel message is needed to meet audiences where they engage. Watch our video to learn how to streamline and simplify your strategy.
Personalization
Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization
The last thing you need is another overly complicated personalization strategy. Not to worry — our Dynamic Plug & Play strategies make things simple.
CTV Advertising
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Identity Resolution
Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)
Google announced it will phase out third-party cookies by 2022 and replace it with the “Google Privacy Sandbox.” Here's what advertisers need to know.
Personalization
Innovid Partners With Pixability to Advance Personalization Optimization on YouTube
Learn how new enhancements from Innovid and Pixability are enabling brands to fully realize the promise of personalization where consumers engage most.
Personalization
What Consumers Want: Exploring Personalization Trends and Attitudes in 2020
Learn consumer likes, dislikes, and preferences in Innovid's new study entitled 2020 Consumer Attitudes on Personalized Ads.
Personalization
[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign
Before you launch a personalized or dynamic creative ad campaign, answer these 12 essential questions.
CTV Advertising
Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?
We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.
Creative Management
[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers
Today's marketer needs to manage digital marketing strategies that are always evolving. Watch our video to learn how to achieve personalization at scale.
CTV Advertising
Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
Innovid partners with Verizon to provide marketers with a programmatic solution for connected TV (CTV) advertising.
Resetting the Rules: Tips on Becoming Your Own Boss
We teamed up with the IAB’s Women Visionaries program to inspire more women and share insightful tips on what (and what NOT) to do to become a BOSS.
What we heard from brands at the ANA Digital & Social Media Conference
Discover what we learned after we visited the ANA's Digital and Social Media Conference to engage with brand marketers on their challenges & opportunities.
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