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Company & Culture
A Year of Marketing From the Living Room
Working from home for a full year. A year of marketing from the living room.
Advertising Measurement
Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Identity Resolution
What is Digital Identity? Decode it with Innovid’s New Cheat Sheet
What marketers need to know about digital identity, why it matters, and what to expect in a world focused on consumer privacy.
Personalization
Making The Case: A Marketer’s POV on Cookie Consent
Ad tech’s hottest topic identity. Focus on the consumer. A marketer’s POV on cookie consent.
CTV Advertising
What CTV Advertisers Should Learn From The Past
Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
Advertising Measurement
New Month, New Innovid iQ Data
New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
CTV Advertising
Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Company & Culture
The Best Things We Binged in 2020
Recommendations on what to watch and listen to in 2021 based on what the Innovid Marketing team liked (or didn’t but consumed anyways) in 2020.
Ad Serving
Innovid Announces Open API to Streamline Creative Asset Management
Innovid teams up with Adstream to streamline campaign management for global brands, saving them both time and money.
Advertising Measurement
Introducing Innovid iQ 2.0
Innovid iQ represents the most complete picture of the state of video advertising. Check back monthly to view year-over-year video trends.
Advertising Measurement
Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display
Innovid now offers the most robust accreditation coverage. Gain an independent, single source of truth through our omni-channel ad serving platform.
CTV Advertising
Predictions 2021: Scale, Data, and Identity Will Drive Rebound Success and Advertising Growth
After a year of disruption and what felt like constant change, new principles, best practices, and realities have emerged as we welcome 2021.
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