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CTV Advertising
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
CTV Advertising
The Importance of Storytelling in Connected TV Advertising
Tips for bringing your connected TV advertising to life with sequential personalization tactics.
Company & Culture
Innovid Is Going Public
Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day.
Personalization
How to Achieve ROI Growth with Personalization at Scale: Lessons from Mondelez
How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
Ad Serving
Innovid Adds Audio Ad Server to Offering
New audio capabilities round out Innovid’s omni-channel delivery platform, which already includes TV, video, display, social, and DOOH.
Personalization
Bringing Real-Time Sports Data to Advertising
How brands can leverage proprietary real-time sports data to better connect with highly-engaged sports fans.
Company & Culture
Employee Spotlight: Loren Davis, Sr. Client Operations Manager
See how Loren’s been able to create her own roles, start an internship program, and really shape the trajectory of her own career at Innovid.
CTV Advertising
The State of CTV Advertising Market: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Company & Culture
Life as a Product Manager at Innovid
Being a Product Manager at Innovid is like being a mini CEO of your business unit. Take a look at all this challenging yet rewarding role entails!
Ad Serving
A Plea to Eliminate Manual Tag Wrapping
Why marketers need to move away from the error-prone process of manually wrapping tags and embrace the accuracy of automation.
CTV Advertising
OTT Composer Changed the Game for Publishers
How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Advertising Measurement
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
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