Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising

Roku already has a huge installed base. Now it’s upgrading its ad infrastructure.

The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities.

The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and enabling advertisers to leverage deterministic identifiers for more effective campaign execution. It takes into account factors such as user identity, viewing context, and advertising timing.