Balsam Brands Drives Performance with CTV via InnovidXP

Goal: 

Balsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, was looking to leverage MediaMath’s programmatic CTV and attribution solution in partnership with InnovidXP to drive quality site traffic from shoppers decorating their homes for the holidays.

Strategy: 

MediaMath partnered with InnovidXP to provide real-time attribution to measure the effectiveness of Balsam’s brand reach and messaging across its selected publisher partners. MediaMath’s client success team used the data throughout the campaign to optimize against high-performing publishers and devices to achieve higher ROAS.

Results: 

Through InnovidXP, MediaMath and Balsam Brands were able to drive ROAS by 150% versus the year prior and achieved incremental unique reach over linear by 78%.

3% Total Liner and CTV Overlap

+158% Increase in ROAS YOY

131K Responses from CTV

78% Unique CTV Reach