A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game

From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming. But publishers are challenged both with unprecedented competition and the need to upgrade their ad infrastructure in the face of tough-to-secure consumer attention. At Cannes Lions 2023, leaders from Innovid, Infillion, Fox Corporation, TelevisaUnivision, Havas Media Network, and IAB came together to discuss how brands can create better advertising experiences on streaming — watch now! #AVOD #Streaming