Advertisers Optimize Less Than They Measure. Why That’s a Problem.

Innovid and IRIS.TV team up to bring video-level contextual measurement to CTV, empowering advertisers with actionable insights and privacy-first campaign optimization.

LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.

Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media.