Global Airline Drives Flight Searches with personalized Social Advertising
Drive consideration and increase flight searches while lowering cost through personalized, market specific social advertising.
To eliminate market cross-contamination and drive searches, we restructured the client’s data feed to accommodate prospecting and retargeting, creative automation. We enabled advanced geo-targeting through market specific product sets. This logic ensured that overlapping regional origins dynamically displayed the correct localized fare data, while automatically serving tailored map-creative to prospecting audiences and real-time lower fares to retargeted pools.
The personalized, market-specific social campaign delivered a significant performance lift across the conversion funnel, generating a 48% increase in Click-Through Rate and a 24% surge in total flight searches, while cutting the cost per search by 19%.
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